In “What is Reality” it was briefly discussed that reality is the sum of one’s actual perception and hence reality itself takes on various meanings depending on the individual. With this in mind let us now consider the nature of Ideology.

Well, firstly Ideology is a set of ideals that are held from within the human context. It is a concept highly subjective in nature as it centers around the human context. As previously discussed, an individual’s perception of reality can vary greatly from that of another, like a spotlight illuminating the surface of a ball. Likewise it also follows that even individuals with a pseudo-identical perspective would possess a different developmental history, different experiences, hence also different interpretive processes to other individuals.

Nobody really likes to be wrong. Regardless of whether it is at the workplace or with the family at home it is always a humiliating experience to discover that the opinion or belief that one holds is errant or inferior to that of another, or that the reality of a situation does not match up with one’s standpoint.

We have all been there. That point in time when one realizes that one is on the losing side of an argument. It is a crucial point when, depending of the importance of the argument and one’s egotistical perspective of the person being argued with, one considers one’s options for continuation.

It tends to all happen in the blink of an eye - our subconscious self provides it’s recommended course of action and the conscious mind acts upon it.