When an idea has formed within the fertile realm of the mind of the conceptualist it is at this point that the articulation of that idea is required. While the conceptualist tends to also be the articulator this is not always the case.
The articulation of any concept has a number of criteria to live up to. The concept expressed has to be understandable to the intended recipients. So too does the expression of the concept need to be interesting enough to hold the attention of such recipients. A concept poorly expressed that is either misunderstood or deemed uninteresting is doomed to remaining little more than a concept. Hence an articulator is an enabler.
The conceptualist is not always adept at expressing his or her self and in such circumstances the articulator is required as a mediator from concept to expression. The articulator embodies the charisma and rudimentary understanding necessary for the dissemination of the concept to a sufficient or targeted degree allowing for the progression of the idea to further stages of the creative process.
An articulator expresses concepts on the level of concepts with little effort made to enter the technical details of the matter. The purpose is simply to get the concept out of the mind of the conceptualist and into a medium that can be understood by others. Expressing verbally, visually or through the written word and sketches are all plausible means.
It is important to note that the individual stages of the creative process are not mutually exclusive of each other. It is perfectly possible for a conceptualist to also serve as an articulator or more, but not necessarily so. Likewise an articulator can also serve within the role of a designer, or more. The purpose is to break the creative process down to its rudimentary components so as to facilitate explanation.
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